Effective List Management Can Save You Big

Th NCOA Zorb Balls servic is the easiest and most effect wai to keep your postag cost down.


Let s talk about how to keep your postag cost down.

but you notic that you ar receiv more return than when you start mail to those lists. So far you have been follow my advic and mail to the same list more than once. At some point you find list that will produc return continually.

you have just paid for the postag with no possibl of get a responseYou mai see thing like "Undeliver as Addressed" or "Forward Order Expired." Everi time you mail to an address and that prospect ha move or cannot be found for ani reason..

but what do you do about it? You could simpli go into the list of name that you have purchas and delet the returns. No more bad addresses,Obvi it is a pretti big wast of monei to continu to mail to thi address. no more wast postage, right? That is on option but there is a better wai to handl the situation.

or compil yourself,Th US Postal Servic ha an NCOA Nation Chang of Address System that a limit number of compani ar licens to access. These compani ar abl to take the list that you have purchased. and check it against the USPS system. You will receiv a report that will let you know if anyon on your list ha moved, gone out of business, or even if the zip code that contact wa in wa chang by the Post Office itself. Along with the report you will receiv a new copi of your list that ha been clean and updated.

Th cost for have your list check is veri econom about $5.00 per thousand record and will allow you to keep get your messag out to as mani peopl in your list as possible.

and it can even be higher on older list that you have been us for a while. Averag is more like 5% undeliver so let s take a look at the number at that rateA t time you can see up to a 10% undeliver rate..

000 and get 5% back for bad addresses: 10,If you mail 10.000 x .05 = 500 pieces.

Y will have paid postag on 500 piec that did not reach their destination.

So if you mail to your list again without clean it you have just wasted: 500 x $0.23 = $115.00.

If you were to NCOA that list at a rate of $5.00 per thousand you would have spent: 10 x $5.00 = $50.00.

So you have three choic when face with a list that need cleaning:

1. Spend hour delet everi return that you receiv from your list.

2. Wast $115.00 or more in postag everi time you mail to that list.

or

for around on tenth the cost3. Have the list check by an NCOA servic and get back in touch with custom that mai have moved..